How to Optimize Brand Visibility for a Trade Show Appearance?

Trade show appearances remain an important constituent of a great deal of sales and marketing approaches. Exhibiting and attending key trade shows enables different companies to gain exposure by providing visibility into the latest trends and innovations. The trades shows are platforms that are created to attract interact and engage one-on-one with potential clients.

This serves as a good opportunity for companies to do their due diligence and research on their competitors, and an opportunity to directly interact with colleagues in the same field of expertise. Once your company has finalized with location and booth design, the next important step is how to create and raise awareness regarding your trade show. There are usually two phases of raising awareness namely promoting on-site and off-site.

On-site promotion Modèle Kirkpatrick is done inside the trade show while off-site is usually done outside the trade show. Some of the promotional activities include the following, content marketing, outdoor advertising, and social media marketing. On-site marketing entails the engagement activities that the staff performs in conjunction with their brand at the show.

Some of the activities that take place are demonstrations, product presentations, running contests, and being a speaker at different panels. Below we are going to discuss the necessary tips to optimize company strategies to increase brand awareness at trade show exhibitions which include:

1. Conducting thorough research

It is essential to conduct thorough research concerning the trade show you are about to attend. This in return helps you to pinpoint different ways to promote the brand. You should also be equipped with the following facts regarding the trade show;

Where will the trade show be located? Is the location an attraction site or a popular destination? When is the next scheduled exhibition supposed to take place? Who are the key speakers at the trade show and what type of group will be your target audience?

2. Incorporating digital integrated platforms

Digital integrated platforms have become essential in creating awareness and promoting brands. You can schedule your post on different forums and event calendar pages to create more awareness about the upcoming trade show. Engage groups and pages whereby your target audience is easily accessible and create interest by frequently posting in regards to your event appearance. Make sure you follow all the group’s guidelines before posting anything because you do not wish for your posts to be pulled down or deleted.

3. Creating a Website

Creating an information page on the company’s website offers the reader some valuable information as it continues to create awareness by adding personality to the website. Promotional posts are a turn-off to readers hence this lowers the search engine optimization of the posts.

4. Continue posting during the event

Social media is a powerful tool hence you should continue raising awareness in regards to your brand. You can act as an insider at the show, and give your target audience a step-by-step idea of the kind of activities taking place at the event. People tend to be curious hence you can post about the upcoming discussions and activities.

Make it as entertaining as possible with product demonstrations and visit different booths that go hand in hand with the brand you are offering.


The love of discount coupons, giveaways, and competition prizes remains to be a fave hence you should incorporate them as a part of marketing and raising awareness. At your trade show booth, you can do giveaways in exchange for people posting and tagging your booth on the socials.